Overview of Web Analytics

             Web analytics is a developing field that has emerged to meet the needs of population in this online world. As many of the companies invest financial and staff resources into the development of websites, analysis is required to determine the occuring traffic,cost/benefits, usage of the website perspective, and effectiveness of the tools.

             The web analyst is responsible for reviewing the procedures in order to determine where the traffic is concentrating in a particular website and what are the functions that are performed. Many website databases and applications have audit trails to track user activity on the site. The responsibility of the web analyst is to review the system-generated reports. They are responsible for providing  a comprehensive  and accurate reports to senior management on costs, activity,demographics of the visits of a visitor to that website. This is a critical and the most important function for effective decision making for both the website and the overall business. After the reports are generated optimization is carried out to improvise the website and to attract more traffic. So Analytics part is very important in order to raise one’s business.