Ranking Factors in SEO

TOP5 RAKING FACTORS:

Positive Rank Factors:

1. Anchor text from External links.
2. External link popularity.
3. Diversity of link sources(root domain).
4. Keyword use anywhere in the Title Tag.
5. Trustworthiness of Domain based on Link distance from Trusted domains.(TrustRank,moztrust)

Negative Ranking:

1. Cloaking with manipulative/intent.
2. Link acquisition.
3. Link from page which leads to web spam.
4. Cloaking by user agent.
5. Server downtime and site inaccesbility.

OPTIMIZING LINKS:


Internal links:
                         An internal link is a hyperlink that is a reference or navigation element in a document to another section of the same document or to another document that may be part of the same website or the other.


How internal links are important in SEO perspective??

• Ensures that all pages in the website gets crawled by spider (XML).
• Increases the page rank of internal webpages(off-page),there by increasing the visibility of website in search engine.

External links:
                        External links otherwise called as Inbound links/Back links are the links which point to the External domains.If the link is from authorised websites or domains the posibility of increasing the page rank.So Exernal links are one the most important positive ranking factor in SEO.